Wednesday, December 13, 2017

Abu Dhabi. An Incredible Destination.

Abu Dhabi is a matchless combination of international influences with a strong commitment to local heritage, thus creating an intriguing mix of new and old. The emirate’s rich cultural and historic heritage, exhibitions, museums and international sporting events, make it a truly international cultural destination.

The Department of Culture and Tourism – Abu Dhabi conserves and promotes the heritage and culture of Abu Dhabi emirate and leverages them in the development of a world-class, sustainable destination of distinction that enriches the lives of visitors and residents alike.  The Department manages the emirate’s tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment.

Its policies, plans and programmes relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including the newly-opened Louvre Abu Dhabi, and the planned Zayed National Museum and the Guggenheim Abu Dhabi. The Department of Culture and Tourism supports intellectual and artistic activities and cultural events to nurture a rich cultural environment and honour the emirate’s heritage. A key role played by the Department is to create synergy in the destination’s development through close co-ordination with its wide-ranging stakeholder base. 

Abu Dhabi is marked by captivating culture, breath-taking luxury, exhilarating adventure and the warmth of Arabian hospitality. The region consists of a total of 200 natural islands with the emirate divided into three regions, Abu Dhabi City, Al Ain Region and Al Dhafra Region. The blend of island experience, beach, heritage site and year-round activities makes this an ideal destination for every member of the family.

Feel awed by one of the world’s top landmarks – the Sheikh Zayed Grand Mosque - take on the planet’s fastest roller coaster at Ferrari World Abu Dhabi, tune out to the sound of the wind while sand boarding in Al Dhafra, and enjoy the peace and tranquility of a stroll through Al Ain's cooling oasis. Visitors have an option to experience the grandeur of the iconic Emirates Palace, Yas Viceroy and Hyatt Capital Gate. Exciting island and beachfront resorts and desert retreats and family adventures on Yas Island is an experience in itself.

Abu Dhabi is an eventful capital with an action-packed calendar, including the annual Formula 1 Etihad Airways Abu Dhabi Grand Prix, the World Cup of Sailing, a PGA golf championship, international art, music, sport, gourmet, heritage and cultural festivals, high profile business conferences and vibrant trade fairs.

The latest gem added to the capital is the Louvre Museum. Part of the Saadiyat Island cultural district, the museum is designed as a seemingly floating dome structure, its web-patterned dome allows the sun to filter through. The overall effect is meant to represent rays of sunlight passing through date palm fronds in an oasis.

The Department is actively involved in promoting the destination in India. Recently it organised the first-ever Abu Dhabi Week in India. It was a consumer engagement activity, wherein a technologically equipped mini Abu Dhabi was created to give a virtual experience of the Emirate.

Tourism from India to Abu Dhabi is booming with hotel guests to all three regions of Abu Dhabi increasing in total by 5% this year in September with domestic and international visitors checking in to one of the emirate’s 163 hotels or hotel apartments. India remains one of the largest international source markets with more than 250,000 hotel guests until September 2017 since the start of the year.

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